In recent decades, the Indian pubs, bars, cafes, and lounges (PBCL) market has experienced remarkable growth. In 2019, the market was valued at a staggering US$ 2.3 billion, and despite the challenges posed by the global Covid-19 pandemic, it is expected to continue growing steadily. These compelling statistics have led many entrepreneurs to consider the PBCL industry as a safe and profitable business venture.

However, running a cafe or restaurant is no walk in the park. The operations and marketing of your establishment can be overwhelming, and even simple mistakes can lead to significant challenges. The aftermath of the pandemic has added a layer of complexity to the industry's landscape.

At Fyre Search, we understand the determination required to overcome these hurdles. In this blog, we will share our expert solutions to common problems that you may have been ignoring for too long.

1. Inconvenient Digital Approach

Digitalization is rapidly sweeping across the PBCL industry in India. However, a substantial portion of establishments is still struggling to establish a strong online presence. Some businesses on social media platforms are not fully leveraging their digital marketing investments due to an inconvenient digital approach.

This issue is compounded by business owners' resistance to planning digital marketing strategies and inappropriate budget allocation. To thrive in the digital realm, a well-thought-out strategy that aligns with the "New Normal" is essential. Emphasize your brand's commitment to safety, captivate your audience with compelling visuals, and ensure consistent messaging across digital channels.

Calculating the potential return on investment from digital marketing and creating a well-planned budget will make your approach more effective and appealing to potential customers.

2. Resistant Behavior

The "New Normal" is here to stay, and customer expectations will continue to evolve. In India, only about 35% of the food industry falls under the organized sector. To remain competitive, these organized businesses must meet customer expectations.

Business owners who resist change or embrace it slowly risk hindering their growth. Embrace market evolution and customer expectations, and be proactive in adapting to change. The PBCL industry, though known for its resistance to change, must recognize the importance of staying relevant.

To thrive, seize market changes, make timely adjustments, and even set new trends through strategic planning. Adaptability is key to long-term success in this industry.

3. Failing Loyalty Programs

Loyalty programs are crucial for fostering customer loyalty and driving business success. To maximize engagement, it's essential to continually redefine and improve your loyalty programs. These programs create lasting impressions on both new and existing customers.

A well-designed loyalty program goes beyond offering discounts; it should be interactive and strategically sound. Conduct thorough research to create a loyalty program that resonates with your customers and keeps them engaged with your brand.

4. Disappointing Marketing Results

Marketing is a cornerstone of business growth, especially in a rapidly changing industry like PBCL. Following outdated marketing trends or employing ineffective strategies can lead to ordinary results or even a low conversion rate. In some cases, businesses turn to third-party branding solutions, incurring substantial costs and reliance on discounts.

At Fyre Search, we recommend adopting smart, cost-effective marketing strategies. Our automated marketing platform allows you to promote your business in a virtual marketplace alongside other reputable establishments. Explore untapped marketing benefits and choose from various subscriptions with advanced features to enhance your marketing efforts.

Stay tuned for more informative blogs, and unlock the potential of your business just by claiming your Location Gallery at Fyre Search. We are here to help you navigate the ever-evolving PBCL industry successfully.